That means that the large majority of consumers want to receive text messages from the brands they know and trust. In fact, 75% of consumers want to receive texts with special offers. You should be afraid of what it means to not run SMS marketing campaigns.Īnd we have the SMS marketing statistics to prove it. One thing that I want to make crystal clear, is that you shouldn’t be afraid of adding SMS to your active list of marketing channels. How to Avoid Common SMS Marketing Mistakes PS – #10 on the list could be its own article on how to avoid being marked as spam, so don’t miss that one! How to stop texts from being marked as spam.Send your SMS Messages at the Right Time.Be careful with how you use URLs in SMS marketing messages.Respond to your SMS subscribers in a timely fashion.Optimize the send frequency of SMS messages (AKA don’t send too many texts!).Add personalization to your SMS marketing strategy.Always include a clear way for SMS subscribers to opt-out.Here’s what we’ll cover in this article on how to avoid common SMS marketing mistakes: This article is exactly what you’re looking for if you’re trying to stop texts from being marked as spam, reduce the number of complaints reported about your SMS number, decrease the unsubscribe rate of your SMS subscriber list, avoid having your SMS number blocked, banned, or blacklisted. We (MobileMonkey) can get you set up with a new SMS number, and if you follow the tips and best practices that I’ve learned by pushing the boundaries myself, you shouldn’t ever run into this problem again…or at least not for a really long time. As long as you were just being a little aggressive and “bending” some of the SMS best practice guidelines - chances are there’s a simple fix to this problem. I don’t want you to make the same mistakes that I did.Īlso, if you’re currently experiencing problems with your SMS marketing, don’t freak out. I’ve learned a ton about SMS marketing over the years and I’m about to share the “Do’s and Don’ts” with you. Ultimately, our SMS number was reported one too many times and we needed to change up our game plan. Why was it “bound to happen”? Well, over the years, I’ve been known to burn marketing channels faster than Usain Bolt runs the 100-meter dash. And when it comes to marketing in general, I tend to subscribe to the “Unless you’re breaking stuff, you’re not moving fast enough” philosophy. I made some SMS marketing mistakes being overly aggressive and pushing the boundaries of text message marketing.
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